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妮維雅解鎖新肌

所屬分類 : 我們的作品
niweiya

 

 

 

Challenge

妮維雅作為一個百年護膚品牌,如何滿足當下消費者獵奇、嘗新的需求,讓經典突圍,屢獲心智?

 


Solution

與大眾熟知的寶藏本藏“哆啦A夢”跨界,借助生動的聯名禮盒,向年輕用戶輸出“百寶藍罐”這一妮維雅寶藏單品,打造肌膚百寶箱,煥新產品形象,讓經典產品順利突圍,收獲年輕消費者關注與喜愛。


Execution

 

寶藏禮盒和寶藏單品閃亮登場,引發關注。

 

 

 

 


攜手寶藏女孩楊紫,進入奇妙的寶藏空間,

在開啟寶藏時刻的過程中,

發現各路妮維雅寶藏單品,

生動呈現產品及其功效,深化產品認知。

 

 

 

 

 

 

 


趣味長圖文深度刻畫品牌印象,

創品牌好感度。

 

 

sj

sj

發布時間:2022-11-29 16:39:32

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